These days, an individual’s preferences have become particular, from customized suits to personalized diets. Every industry is picking up on this trend and the beauty industry is not lagging behind. Initially, only makeup products tended to be specific, catering at most skin colors and types. However, in the past few years, the skincare industry has finally realized the importance of personalized skincare and has even adapted to this demand. It is just common sense. A product that is manufactured to deal with a specific set of requirements is very likely to suit a person than some universal formula.
Once upon a time, you would most likely imagine that customized skincare routine would only happen once there are flying vehicles and automated butlers. Well, we are here to reveal to you that now is the ideal time. Customizable beauty is now becoming a thing.
Over the previous year, tailor-made beauty items have been making their place into the market. Think of serums that are prepared based on the questions you answer or after consulting with a skincare professional, hair products that are concocted for your specific hair requirements, and acne treatments that are brought together as per your breakout.
Technology has made it easier to customize and personalize. This prospect has given rise to expectations in many fields, and experiences to be individualized, including beauty. People who have tried settling down to an ideal skincare regimen can verify their struggle of trial and error. One thing may make their skin breakout while others can be too insignificant to make any difference. Personalization takes different aspects into account so that you are rather smearing on something that is intended for the specific needs of your skin. A private beauty brand conducted in-house research, which determined that it could take women up to two years to find the right moisturizer after testing about five products on their skin at a time.
Personalized skincare has opened a vast amount of opportunities for not only established brands but also new entrants. New brands can capitalize on what old market players could not offer and see-through. Primarily, skincare brands would only focus on complexion issues or at most, dehydrated skin. And you would hardly see any product that is a combination of both. What if someone has an acne-prone skin that is also dehydrated with intense hyperpigmentation? Bottom line: customizing is not a one-size-fits-all; instead, it tends to target your problem areas more specifically and effectively.
While personalization includes preferences for scent and texture, what is also important is to consider environmental conditions that an individual faces. Proven Skincare has taken a lead by accounting for the water a person uses, pollution levels, and one’s lifestyle to surface some 25,000 SKUs that could be produced. Proven Skincare is a personalized skin care system taking into account 27 factors about an individual, one’s skin and lifestyle, and rooted in the world’s largest skin database – the Skin Genome Project. This project is an all-inclusive analytical database of clinically effective ingredients for skincare ever produced to treat skin issues. Proven combines AI, academic research, and big data and has recreated the skincare experience for its users promising to deliver customized products to work for their skin concerns. Proven uses the most compelling and natural beauty ingredients and discourages harsh chemicals like formaldehyde, SLS, and parabens.
That being said, dermatologists have shown concerns behind the technology that backs customized products. With a considerable lot of these tailor-made approaches, the science has just not evolved yet, and even if it has, it is internal marketing data that physicians have not yet been given access to. While the DNA analysis approach offers significant potential, it is an extremely intriguing issue and worth watching out for, yet at the present time, there is no solid published research that DNA analysis will pave ways for a viable healthy skin routine. Although DNA is our hereditary coding, it, however, does not represent our lifestyle, where we live, our habits and life stress. It is a tiny bit of the puzzle that holds potential for the future.
Here are a few dimensions that skincare brands may shift their focus on while extending their line of products.
Address dermatological issues
People with sensitive or damaged skin may be prone to certain ingredients, which might intensify existing issues and make them worse. Brands should broaden their offerings and offer specialized products that provide relief as well as enhancement in the look of skin.
Skin tone and texture
Sun exposure, smoking, aging, and alcohol use can immensely affect one’s skin tone and texture. The right skincare will offer a reversal of these signs and help maintain the appearance of skin through products containing the ingredients of dermal fillers and facelifts.
Proper product use
Regardless of the personalized skincare, if the products are not being used in the right quantity and at the right time, you will not get the anticipated results. While a brand may be doing a good job producing personalized skincare, it is also important to brief their customers regarding their correct use. People are enticed to overuse certain products hoping to get overnight results. This may cause an allergic reaction or make their skin sensitive. This, however, can be avoided if they are properly instructed by the skincare brand.