Etude House Baking Powder BB Deep Cleansing Foam is one of my latest Korean Beauty haul this month and so far one of the best Korean beauty products I’ve ever used next to Benton High Content Snail Bee Essence. But before I’ll tell what I think of it, let’s talk about its main ingredient: Baking Powder.
I’m sure all of us are familiar with baking powder, it is also known as baking soda or Sodium Bicarbonate. It has been a kitchen staple for generations but only a few know that it’s also a major player in the beauty realm. This inexpensive product that’s likely already in your kitchen makes a fabulous, all-natural exfoliant. If you’re concerned about the safety of this ingredient or want to learn more about it, read it all on Cosmetics Info here.
What is it?
Etude House Baking Powder BB Deep Cleansing Foam not to be confused with Etude House Baking Powder Pore Deep Cleansing Foam (because they are a bit different, but the same packaging), is a dye-free facial cleanser formulated with baking powder to penetrate and cleanse deep within pores to remove makeup and residues. It has 100% natural fragrance and ideal for BB cream removal. Unlike most Korean beauty products it does not promise many things but I still love it than my regular facial cleanser.
Packaging: Etude House Baking Powder BB Deep Cleansing Foam comes packaged in a plastic tube, just like your normal drugstore facial cleansers. Overall it’s not glamorous nor cute where Korean beauty products are popular for. But it does have a very refined look and easy to squeeze which helps to control the amount being dispensed.
Application: I apply Etude House Baking Powder BB Deep Cleansing Foam on my wet face and lather it. Then I massage it thoroughly but not too much, just enough to remove my makeup because it has tiny scrubs (I bet those are made from baking powder) but you can also put it on electric cleansing brush (if you have one) for a much more deeper cleaning and then rinse it with cold water then warm water.
A lot of facial cleansers claims to be deep cleansing that can remove makeup and residues so I put this product to the test. Also, I’m a really lazy person especially when I badly want to retire on my bed so I really like to skip at least one step in my skincare routine. (NOTE: These are actual photos. They were only cropped but never edited on any beautifying apps.)
That is my wrist, I draw a face on it using my daily makeups which are Revlon ColorStay Eyeliner, Revlon ColorBurst Matte Balm, and Max Factor Foundation. I soaked it on running water to make sure my makeup doesn’t really fade away easily.
On the left photo, I squeezed a pea-sized Etude House Baking Powder BB Deep Cleansing Foam on my wrist then massaged it for less than a minute like how I do it on my face. Believe it or not but I only use that exact small amount on my entire face, it really foams up on a wet face like a regular soap so a 150mL tube will surely last more than a month. Your budget will be very happy.
On the right photo, the makeup is gone. The cleansing foam is a white shimmering foam but if you have too much makeup on it turns a little peach. You cannot see it even in actual look but you could feel the micro scrubs on it so you’ll guarantee it will exfoliate you also.
After I rinse my wrist on water, you could see the makeup is completely gone and my skin looks a little bit brighter.
Smell: It has a mild citrus scent. nothing tangy so those who are not a fan of citrus smell like me you’ll still going to love it.
Results: If you have been looking for a deep cleansing facial wash that could remove makeup, this is it! Unlike other products with a much more expensive price tags, this one actually delivers its promises. Each day I use it I see my skin getting brighter. Although the label on the back is written in Korean so I can’t understand if it is for dry, oily, sensitive or normal skin type. I have a combination skin that is a little bit sensitive and I never (even once) got irritated since I use this product.
The first day I used this product was also the first day of my “red days” so my skin was breaking out and I had a pimple on my chin but after using it (for only a day) my pimple dried up like I used some anti-acne serum but I didn’t. Although there was a dark spot left, after a few days, it gets lighter.
In my opinion, this product really works. I tried a lot of Etude House products before but not all impressed me but this cleansing foam is one of the few Etude House products that really impressed me A LOT. I’m really satisfied.
Pros: Removes makeup effectively, it exfoliates, healed my pimple (but I credit that not because it’s anti-acne, it’s because it cleanses deeply it took out my pimple), brightens, lightened my post-acne hyperpigmentation, non-sticky, tightens, and easy to dispense.
Cons: You really have to hold your breath when you lather and massage it on your face because it kinda hurts when you inhaled some. But you have nothing to worry if you actually inhaled some because it’s non-toxic.
Where to Buy?
You can buy Etude House Baking Powder BB Cleansing Foam in StyleKorean for $8. They ship internationally and you can get free samples for every purchase. And as of 2017, they already have a new packaging. So it doesn’t look like in that one on my photo. The design is more minimalist now.
Etude House Baking Powder BB Deep Cleansing Foam is available in the Philippines nationwide in all Etude House branches for Php385. If there are Etude House in your country then it’s probably available there, if there’s none, you can buy it here:
US & UK: This product is available in Yes Style for $14.