The popularity of the Douyin Makeup Style in Titkok has led to the global rise of Chinese makeup brands that are not just in aesthetically pretty packages but have a quality that can rival household-name global makeup brands.
Below are the best Chinese makeup brands that are worth the hype and where you can buy them. Take note, worth the hype. I didn’t include those popular brands that have poor reviews.
1. Flower Knows
This is my personal favorite and the one that’s taking over TikTok right now. Launched in 2016, Flower Knows provides a collection of makeup items and tools in fairytale-inspired packaging that celebrates all things dreamy and girly. Unlike in the early 2010s when we were used to products with cute packaging but the quality sucks, this brand offers quality formulations at affordable prices.
Bestsellers are the Moonlight Mermaid Five-Color Jewelry Eyeshadow, an eye makeup palette that contains five matte and shimmery shades housed in a jewel-toned mermaid-inspired case. There’s also the Strawberry Rococo Cloud Lip Cream that features a highly pigmented and creamy formula in vintage Rococo-esque packaging.
WHERE TO BUY: Flower Knows has official Lazada and Shopee Philippines pages. For global shipping, you can purchase them in YesStyle. They also have an official e-commerce website but they ship to limited countries.
2. Into You
INTO YOU is a vegan and cruelty-free brand that comes in sleek and minimalist packaging. INTO YOU is known for its lip products that won the ELLE Beauty Award and Bazaar Beauty Award both in 2022. One of those lip products is the Lip & Cheek Mud available in a range of shades, and the versatile lip mud doubles as a liquid blush. And recently, they had a collaboration with Pop Mart.
WHERE TO BUY: Into You have official Shopee and Lazada pages. They are also available in Yes Style which ships worldwide. They also have an official e-commerce website that ships globally.
3. Judydoll
Judydoll offers beauty products that encourage customers to boldly express themselves. Combining sassy aesthetics with skin-friendly formulas, the brand offers a product range running the gamut from natural-looking foundations to bold lipsticks.
Bestsellers include the Velvet Silky Matte Lip Tint, a lightweight yet intensely-pigmented lip tint coming in various moody shades. Another noteworthy product is the Classic Ultra-Fine Liquid Eyeliner, a waterproof and sweat-resistant formulation combined with a 0.014mm-slim brush tip.
WHERE TO BUY: Judydoll both have an official Shopee and Lazada pages. They also have an e-commerce website and available in YesStyle that both ships internationally.
4. Colorkey
Founded in 2018, COLORKEY is a beauty brand offering makeup catering to young women. In line with the brand’s “Dare to be different” philosophy, products from COLORKEY are renowned for vivid pigments and eye-catching packaging.
Its signature products include the Mousse Lip Mud, Matte Liquid Lipgloss, and Mirror Lip Glaze in various colors. COLORKEY also collaborates with other brands (such as Mattel’s Barbie) to produce special collections of products.
WHERE TO BUY: COLORKEY is both available in Lazada and Shopee Philippines. And you can buy the in YesStyle which ships internationally.
5. Flortte
FLORTTE encourages young women to create unique makeup looks with the brand’s versatile and affordable makeup products coming in cute and whimsical packaging.
Bestsellers include the Liquid Glitter Eyeshadow featuring cute bear prints on its product packaging. There’s also the Heartbeat Jelly Lipstick designed with a heart-shaped tip, and the Wow Milk Extremely Fine Eyeliner with cow print product packaging.
WHERE TO BUY: You can buy Flortte in YesStyle and in their official e-commerce website that both ships internationally. In the Philippines, you can buy them from this Shopee reseller.