The beauty and health industry is rapidly evolving, with big money at stake, and each year new types of services emerge as lucrative opportunities for newcomers. One of the well-established services in the market is eyebrow tattooing.
Elena Nechaeva stands out as a prominent figure in this field, being one of the world’s top masters and trainers in permanent makeup. She is the founder of the ReBrow.me network of eyebrow tattoo studios and permanent makeup schools. Additionally, she is the owner of her own production facility for NE Pigments, a brand that holds 25% of the market share and ranks among the top three pigment manufacturers. Elena also manages a YouTube channel with 100,000 subscribers and an Instagram account with 60,000 followers.
We had the privilege of interviewing Elena, where she shared insights about her journey, business projects, perspectives on the permanent makeup industry, as well as her ambitions and plans for the future.
Could you tell us a little bit about yourself and how you started your journey in the field of permanent makeup and microblading?
My name is Elena Nechaeva, and I am a passionate entrepreneur and an expert in the field of permanent makeup and microblading. My journey began several years ago when I discovered my love for beauty and the transformative power of enhancing one’s features through permanent makeup. I underwent extensive training and certifications to master the art of microblading and started my own studio, ReBrow.me, to offer high-quality services to clients.
What motivated you to start your own business in the field of permanent makeup?
The motivation behind starting my own business was driven by my desire to create a space where I could combine my artistic talent with my passion for helping others feel confident and beautiful. I saw a need for skilled and dedicated professionals who could deliver exceptional results in permanent makeup. This inspired me to establish ReBrow.me and provide top-notch services to clients seeking natural-looking enhancements.
Could you tell us about your business projects and the services you offer at ReBrow.me?
ReBrow.me is a leading chain of studios specializing in microblading and permanent makeup. We offer a range of services, including eyebrow microblading, eyeliner tattooing, and lip shading. Our goal is to enhance our clients’ natural beauty and provide long-lasting results. We pride ourselves on using high-quality pigments and employing skilled technicians who are trained in the latest techniques to deliver outstanding outcomes.
What sets ReBrow.me apart from other permanent makeup studios?
At ReBrow.me, we prioritize customer satisfaction and safety. Our commitment to excellence, attention to detail, and personalized approach make us stand out in the industry. We prioritize the client’s desires and features, ensuring that each procedure is tailored to their unique needs. Moreover, our strict adherence to hygiene standards and the use of premium pigments contribute to our reputation as a trusted and reliable choice for permanent makeup services.
How do you ensure the quality of your work and maintain high standards in your studios?
Quality is of utmost importance to me, and I ensure it through a combination of factors. Firstly, I invest in continuous education and training to stay updated on the latest techniques and industry advancements. Additionally, I use premium-quality pigments and state-of-the-art equipment in all procedures. Finally, I carefully select and train my team to uphold the highest standards of professionalism and precision.
What are your future plans for expanding the ReBrow.me studio network?
I have ambitious plans for expanding the geographical reach of ReBrow.me. While we already have a presence in several cities in Russia, my goal is to expand both within the country and internationally. I envision opening new branches in different regions, allowing more people to access the services of our highly skilled ReBrow.me technicians.
Can you tell us about the development of your NE Pigments Academy and your vision for it?
NE Pigments Academy is an integral part of my vision. I aim to offer a wide range of educational programs and courses for permanent makeup artists, helping them acquire new skills and expand their professional opportunities. My goal is for NE Pigments Academy to become an international hub for learning, where artists from around the world can receive high-quality and cutting-edge education.
What role does innovation play in your work, particularly in your NE Pigments lab?
Innovation is at the core of my work and the NE Pigments lab. We are constantly striving to improve the quality of our pigments and develop new formulas and colors that meet the demands and desires of our clients. My team and I engage in ongoing research and experimentation with new ingredients and technologies to offer the best products to permanent makeup artists in the market.
How do you personally continue to enhance your skills and stay updated in the field of permanent makeup?
Personal and professional growth is vital to me. I continuously seek opportunities to enhance my skills in permanent makeup and microblading by attending masterclasses and educational seminars. By staying connected to industry experts and learning from their experiences, I aim to become a recognized authority in the field and inspire other artists with my creative approach and professionalism.
What personal qualities do you believe have contributed to your success in the permanent makeup industry?
I believe that perseverance, attention to detail, and a genuine passion for my craft have played significant roles in my success. The permanent makeup industry requires dedication and precision, and my unwavering commitment to delivering exceptional results has helped me build a strong reputation.
How do you balance your professional and personal life amidst the demands of running multiple business ventures?
Balancing my professional and personal life is undoubtedly a challenge, but I prioritize effective time management and delegation. Surrounding myself with a capable team allows me to focus on strategic decisions and personal growth while maintaining a healthy work-life balance.
How do you approach innovation and staying ahead of the competition in the permanent makeup industry?
Innovation is at the core of our approach. We constantly research and experiment with new techniques, pigments, and tools to offer our clients the most advanced and effective solutions. Staying ahead of the competition requires a keen eye for emerging trends and a commitment to continuous improvement.
How do you stay inspired and motivated in an industry that is constantly evolving?
The ever-evolving nature of the industry keeps me inspired. I stay updated on the latest techniques, attend conferences and events, and engage with fellow artists to exchange ideas and knowledge. This continuous learning process fuels my motivation and drives me to push the boundaries of my creativity.
What legacy do you hope to leave in the field of permanent makeup and microblading?
My ultimate goal is to leave a lasting impact on the industry by raising the standards of permanent makeup and microblading. I want to be remembered as someone who not only transformed faces but also transformed lives by instilling confidence and empowering individuals through the art of enhancing natural beauty. I hope to inspire future generations of artists and leave a legacy of innovation, excellence, and artistic integrity.
What advice would you give to aspiring entrepreneurs who want to enter the permanent makeup industry?
My advice would be to pursue education and training rigorously. Invest in developing your skills, stay updated on industry trends, and never compromise on quality. Additionally, build a strong network of professionals and seek mentorship opportunities to accelerate your growth and learning.
Could you share your future plans and aspirations with us?
I am eagerly looking forward to future challenges and opportunities in my career. I have plans for further expanding my business and entering the international market, including opening branches in the United States. My goal is to create a leading international network of permanent makeup studios and further develop our educational programs.
Elena Nechaeva is the embodiment of success and dedication in her field. Her talent, diligence, and commitment to quality have propelled her to great heights in the permanent makeup and microblading industry. Her business projects, achievements, unique abilities, and future plans demonstrate her leadership and influence in this field. Elena continues to inspire and educate artists worldwide, leaving a significant impact on the world of permanent makeup.