It’s no secret that SEO can be difficult to do on sites that target a local audience.
Most of the advice given in regards to SEO doesn’t take into account the many nuances of local businesses, so most efforts end up failing altogether. If you’ve ever tried to optimize a site targeting locals, you know exactly how frustrating it can be when the things you’re doing don’t yield any results.
If you’re running a small business in the Midwest and want to get more customers, you may be tempted to add additional pages that mention cities and towns close to where you operate, such as Des Moines, Cedar Rapids, Davenport, Dubuque, and Sioux City. Don’t do this! By targeting small towns rather than major cities in your area, you may be inadvertently restricting the amount of traffic that can find your site on the Internet.
Read this article on three SEO roadmap template to improve locally-targeted websites to learn why this approach could be hurting your business rather than helping it.
1) Being clear about what your business provides
It is important that your website provide concise and clear information about what your business does, take help of some of the top ranked SEO companies in Australia. This will help people quickly understand what you offer and whether it is the right fit for their needs. In addition, it’s vital that you provide any relevant contact information, like hours of operation, a map or directions to your location, as well as phone numbers. You should also make sure that the contact form includes a field for an email address so that people can reach out with questions or concerns.
2) Being clear about where you are located
If you’re a business owner trying to find ways to stand out from the competition, then one way is by mastering search engine optimization. With a little time and effort, it’s possible for your website or blog to rank higher on search engines.
Create a site map. A site map will give visitors an idea of where they are on your website and what page they are visiting at any given time, and this can help Google index your pages more efficiently. Optimize your images. Images may account for up to 80% of the content on a webpage, so take some time now to optimize them with keyword phrases that describe what’s in the image.
3) Providing Details about Your Services
There are three main ways that businesses can rank higher on Google’s search results. The first is called ‘local SEO.’ The second is called ‘link building.’ And the third is ‘quality content.’ Let’s go over each in detail. First, you’ll want to provide as many details about your business as possible. You may want to include services offered, hours of operation, and other information like contact information.
Be sure that this info is accurate and up-to-date so potential customers know what they’re getting themselves into when they call or visit your business!
Second, create quality content with keywords that you think people will search for when looking for a service like yours online. For example, if you run a pet grooming service, you may include keywords like dog groomers near me or groomers near me. Third, establish links with other high-ranking websites – so long as they are relevant – because this also helps your site rank higher on Google’s results pages.