Fashion designers have always been on the cutting edge, so it’s no surprise they’ve expanded into the metaverse. Dolce & Gabbana’s first foray into the area of NFTs was a huge success. Now they’re ready with their second venture.
Non-Fungible Tokens
NFTs are non-fungible tokens, a form of cryptocurrency far more exclusive than Bitcoin. Unlike digital currencies, NFTs can’t be duplicated or exchanged. They’re meant to be held on to and cherished.
Designers Domenico Dolce and Stefano Gabbana were among the first to launch fashion NFTs. They plan on repeating their success with their new DGFamily collection.
The benefit of buying any NFT lies in the perks that come with the purchase of that digital asset. The more value-added drops and inclusion into a community, the more valuable the NFT becomes. Dolce & Gabbana has always upped the value by including physical assets and tickets to exclusive events.
Dolce & Gabbana’s First Successful Venture
In 2021, Dolce & Gabbana launched Collezione Genesi, a luxury NFT collection featuring both physical and virtual designs. The pieces were more artwork than clothing and raised an astonishing $6 million.
The designers collaborated with UNXD, a curated marketplace for digital luxury and culture. They’re collaborating with that group once more for their second venture.
Dolce & Gabbana’s Repeat Performance With DGFamily
Dolce & Gabbana has recently released DGFamily, a new collection of digital wearables and corresponding physical products. These exclusive NFTs are another collaboration with UNXD and the first time the designers have worked with Polygon.
DGFamily is a collection of boxes, each containing different rarities. As with Collezione Genesi, Dolce and Gabbana will personally design each of the items. These unique NFTs come in three different levels.
The Black Box
Level one of the DGFamily NFTs is the Black Box. Those who purchase this box will discover physical and digital drops of exclusive apparel. They’ll also receive unique bonuses and be able to attend a series of metaverse events.
The Gold Box
Level two is the Gold Box. Those who purchase this box get everything in the Black Box plus a premium version swag set. The Gold Box contains D&G drops that are even rarer than those in the Black Box. Purchasers also get invites to in-person events.
The Platinum Box
The rarest of all the collections and level three is the Platinum Box. Those who purchase the Platinum Box get all the privileges included in the Gold Box along with even more rare in-person events.
DGFamily Minted on Ethereum
DGFamily will is minted on Ethereum, one of the largest digital currencies on the market and eclipsed in popularity only by Bitcoin. It’s powered by blockchain technology, making it one of the most secure currencies available. Unlike other digital currencies, Ethereum is a programmable blockchain and can be used in many applications, including fashion NFTS.
Dolce & Gabbana has always focused on the merging of distinct and distant worlds. Blockchain technology has now brought this exploration to an entirely new level. Expect creations unlike any you’ve ever seen in the fashion world with DGFamily.