Starting your own business may have been a lifelong dream, especially if your business is going to be in fashion. The exciting trends and crazy ways companies do their marketing, in addition to the countless free ways you can promote your product, can make anyone’s head spin. This is a piece of cake! Right? Wrong.
We only get to hear about the clothing brands that made it to the light, but we know nothing about those that failed to take off.
Before starting your own clothing brand, there are many things you need to take into consideration. In this article, we discuss three of the most important points to consider.
1- Market Research
The first step you need to take before investing in your business is studying the market. What are the similar products out there? What are the price ranges? Are people buying them? And why? Are they offering an edge? What about the customers you are targeting? Do you know what they want? Have you tried asking them what they’re missing? How much would they be willing to pay for your product? What are the preferred points of sale? Do they prefer going to the mall or shopping online? Is sizing a challenge? Do they feel like their body shapes are not well represented?
Market research will not only help you better understand how to position your product, but it might actually give you tips on what market gaps you can fill with your new clothing line.
2- Quality Vendors
Many brands launch and hit the ground before they actually fly because of low-quality products. It takes one purchase for the customer to decide whether or not they will be coming back for more. If you want your brand to catch on and gain ground, in addition to killer designs and trendy cuts, you want to pick the right partners and US Clothing Manufacturers who will supply you with high-quality merchandise; if you’re launching an accessory line, find a trustworthy wholesale cap supplier or a reputable bag workshop; if you’re making outfits, find yourself a good fabric factory, and so on.
3- Online Marketing
Granting your brand online presence enables you to promote for your products, showcase your designs, and network all at the same time, and for little to no budget. It also allows you to listen to your customers’ wants and needs in real time. If a certain design doesn’t get too much engagement, you know it’s not a winner; be flexible and move on! Online marketing is one of the most important tools that you should make the best use of, even before actually starting to sell. So, in parallel with your pre-launch research, start your pages on “teaser” mode and let the world know something big is coming.
Get Planning!
The world is filled is clothing brands that look, all the same, so try your best to think outside of the box and bring something new to the table. While planning for your new exciting clothing brand, ask the right questions; partner with the right suppliers; and start a conversation with your potential customers. And above all, plan your finances really well to be able to come up with the optimum pricing strategy to cover your expenses and make a profit.