There’s a lot of hype nowadays about digital marketing methods and campaigns, but the reality is, a digital approach fails to capture the attention of a large user block. This isn’t just elderly people, but also those who’ve become desensitized to digital marketing – and there are millions of such people. If you want to build an effective offline strategy for pushing your company to the next level, the following tips could be helpful.
1. Create a physical presence
Websites, posts, and video ads are great in their own ways, but when someone’s genuinely curious about a company’s identity, the first thing they look for is a physical presence. And on the ground, people are also quite interested to know which businesses are operating nearby. Putting up banners, lighted signs, and other visual aids will go a long way toward establishing a formidable physical presence. Moreover, consider incorporating offline marketing strategies, such as flyer distribution or hosting local events, to further enhance your physical presence. Integrating offline marketing into your digital marketing strategy will not only capture online attention but also establish a tangible and memorable presence in the local community, which fosters trust and credibility.
2. Branded products
Items like custom notepads, shirts and mugs are an expenditure that may seem extraneous at first glance, but makes more sense the longer you think about it. Firstly, consider the cost of producing branded items – and the resulting visibility. For example, you could go down the expensive route with warm clothing, electronics, and gadgets – but you could also choose more affordable options like bumper stickers, pens, and stationery. These items will be just as visible and attention-grabbing.
3. Act as a sponsor
Serving as a sponsor for a team or organization tends to fall on the costlier side of investments, but the payoff can be huge. For example, if you sponsor a sports team and put your logo on uniforms, hundreds of people will be looking at it and wondering about the company over a span of months. Whatever group or organization you choose, they should spread the word about what you do with a wider audience – and might bring in more revenue than you even spent on the sponsorship.
4. Participate in local events
Showing up to events, conferences, and expos will establish you as a major player in the field, and an impactful performance can even put you ahead of the pack – winning over major corporate or consumer clients. It’s really one of the things that you can’t afford to not do, since your competitors will only be too happy to have the full and undivided attention of their local community.
5. Buy a billboard
Billboards are huge, in-your-face, and sometimes provocative. It’s obviously very hard to target them towards a particular demographic, because people of many ages, backgrounds, and professions use the road. At the same time, even putting a name out there attracts attention and awareness to your brand – which eventually translates to new people learning and taking a look at your company.
As they say, all press is good press. So even someone with no interest in a lumber business (for example) might tell their friend who’s looking for a good provider…if they saw the billboard and memorized the names. As basic as it might sound, the size of the ad significantly raises awareness.