Organic reach refers to the number of unique accounts that have seen your content organically. It includes the people who browsed your account, saw your post, or watched a Story. Organic posts aren’t served to a targeted audience. Instead, each social platform has an algorithm that defines how content is distributed.
Luckily, with the right tactics, you can increase your reach on social media and enhance brand awareness at a minimal expense.
Photo by Jeremy Bezanger on Unsplash
Learn the Best Practices for Each Social Platform
You can never take a one-size-fits-all approach to social media marketing. To maximize your reach, you need to optimize your organic post. You need to understand each platform and the audience you’re optimizing for to do that the right way. The first step is to familiarize yourself with social media demographics.
Focus on the platforms that make the most sense for your brand and set out to curate content designed specifically for the platform. For instance, TikTok challenges, Instagram Stories, and Snapchat filters should be your primary focus if your goal is to reach a younger audience. On the other hand, connecting via Twitter Live or LinkedIn hashtags makes the most sense for B2B businesses. Learning the ins and outs of the social media features can help you leverage their full potential.
Use a Legitimate Growth Service
Growth services can be extremely helpful when it comes to reaching a larger audience on Instagram and turning more people into loyal followers. Numerous legitimate providers help you grow your social presence, build a long-lasting community, and provide proactive support along the way.
However, you need to be careful with these. For instance, services such as Ingramer can boost your Instagram follower count with bots and irrelevant accounts. These followers do not offer real value for your business and can also get your account banned.
Develop a Good Content Strategy
If you want to expand your social media reach, you have to optimize your content. Partner with a content strategy service to curate a winning content strategy that revolves around the needs of your audience. Social platforms offer native analytics tools where you can find important insights about your audience, their preferences, behaviors, and more.
Social listening is also a great way to learn what type of content appeals to your audience and is most engaging. You can use this tactic to monitor your competitors and find out what works for them. You must establish clear goals for your content strategy. Keep them realistic and focus on building your community and developing a relationship with your audience.
Get Your Team Involved
Your team members can be great brand advocates and help you increase your social media reach. In fact, customers are three times more likely to trust a business’s employees than marketers and CEOs.
So, get your team involved in content distribution by having them consistently interact with and share your content on social media. Just make sure that they sound relevant and sincere when showcasing your brand and core message online.
Offer Value and Be Consistent
Organic content should always provide something that brings value to users. This will give people a reason to share your content, helping you expand your reach. Usually, the most shareable types of content are inspirational quotes, educational posts, or entertainment.
Moreover, you should be consistent with posting. Always post when your target audience is online and most active to maximize the chances of gaining visibility. Having a well-planned content strategy will prove especially valuable here. Consider using a social media calendar to streamline your efforts and plan the content ahead.
Collaborate With Complementary Brands or Influencers
Find businesses that complement yours or content creators and influencers that align with your brand’s vision and target customers and offer them a collaboration. This practice has proved to be helpful in reaching a larger customer base. A collaboration gives a signal from one brand that customers can trust the other brand. It’s the perfect opportunity to get the message across to a new, targeted audience and build a mutually beneficial bridge.
Photo by Austin Distel on Unsplash
Final Words
Maximizing your social media reach may take time, but it’s essential to your overall business goals. Having a smaller, dedicated follower base might be effective, but making thousands of people aware of your brand can take your business to the next level. A higher reach brings in more engagement which, in turn, builds a positive brand image that entices customer loyalty. Remember to always track analytics and revise your strategy to ensure you stay on top of it.