Loewe is an ancient fashion house (170-175 years) that holds the position of elegant, luxurious, and modern fashion brand. The years of experience in the design market has molded the brand to perfection. Loewe, a Spanish exquisite fashion house, deals with high-end quality products. The brand specializes in leather goods, apparel, accessories, and perfumes. It’s the oldest fashion hub in the world of fashion and maintains its cultural heritage. The company is diverse catering for both women and men brands. It takes fashion to different levels giving women elegant look, with the lasts handbags, shoes and women perfumes.
The company has a rich royal attachment history of how the brand accelerated to top positions. Loewe was founded in 1846 (170-175 years ago) by Enrique Loewe (Hessian origin). The founder joined a group of Spanish craftsmen(Madrid) who specialized in leather products. In the 20th century, the royal families and Nobel folks loved and cherished leather works. These gave the brand royalty essences as many bought or wore Loewe accessories and clothing. Queen Ena was among the frequent visitor to the Loewe stores. In 1905 the King Alfonso XIII gave the brand a royal warrant of appointment. These automatically made Loewe source of the royal household of Spain.
The royalty badge made the brand popular not in Spain but internationally. His craftsmanship amazed many; everything made by the founder was unique. The brand maintained artisanal skills and held on culture. The company hired a creative director Jonathan Anderson who opened a new success story for the brand, putting a little bit of culture and modernization. The seamless mixture has seen Loewe rise to the top brand internationally.
Brand values and inspirations.
Spain is known for its love for lambskins. They value the products made from the skins and also leather. Loewe likes keeping this value alive by introducing elegant products for men and women fashion. With few companies offering real leather, the brand goes beyond expectations and gives genuine leather. They make stylish handbags and ready-to-wear outfits from the best leather. Loewe has and will continue to maintain the cultural values and creativity to satisfy the broad market in Spain and the world.
What’s new about Loewe?
Since Jonathan Anderson landed in the company, new and creative stuff started happening. In the year 2013, the brand’s latest chapter was investing in women’s collections. The brand launched the LOEWE foundation craft prize and the eye/LOEWE/nature with Paula’s Ibiza collection. These brought the introduction of the puzzle bag, Hammock, gate bags, elephant purse, and different accessories for women’s style.
Loewe collections
Loewe brands have a variety of collections. They have incorporated culture and modernized attires to suit all genders. In 2013 Stuart Vevers Loewe designer of the ready to wear showcased different products in a catwalk collection. The beautiful models had pinky shoes decorated with horsehair Mohawks on the heels. During the show, the Material of choice was the shearling, designed in a shaggy coat, and leatherwork from the Loewe collection. The show exposed the brands to new markets and clientele.
The brand has introduced different bags for the women to go along with the attires. The clothing has both formal and casual wear for women: a unique creation and great work from the creative designers. In conclusion, Loewe has a promising future for women collection. Though venturing in the changing world of styles and design in a cultural and modern mindset. The brand promises it, folks, to keep up with the fashion pace. Jonathan Anderson thinks of collaborating the past and present, making the brand the best top 3 fashion house internationally.