Banila Co Crowned The No.1 Cleansing Balm Worldwide

Clean It Zero dominates the global market with over 90 million units sold

By Aly
In Skincare
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Banila Co has officially claimed the crown as the No.1 cleansing balm worldwide* according to Euromonitor International. The iconic k-beauty brand’s hero product, Clean It Zero Cleansing Balm (Available in Original, Pore Clarifying, Brightening,Firming, Nourishing, Enriching Butter or Calming) now holds the largest market share in retail value across all distribution channels. With over 90 million units sold worldwide and one jar sold every 2.99 seconds**, this cult-favorite cleansing balm line continues to redefine the skincare category with its innovative, skin-loving formula and unmatched global appeal.

With a rich formula designed to care for all skin types, the star formula is Banila Co’s bestselling Clean It Zero Original Cleansing Balm.

It works to remove impurities while hydrating the skin, making it the ideal first step in your double-cleansing regimen. It effortlessly melts away even the toughest makeup while leaving your skin feeling clean and hydrated. This lightweight, sorbet-type cleansing balm transforms from a sherbet-like texture into a smooth oil upon application, breaking down makeup, SPF, dirt, and impurities in one simple step.

Thanks to the brand’s unique Micro Capture Technology™, you can cleanse deeply without stripping away your skin’s natural moisture. Micro Capture Technology™ is a proprietary blend of actives that effectively cleanses skin deeply without disturbing its natural moisture balance. This formulation offers active botanicals, Hot Springs Water, Vitamin E and Vitamin C for a healthy complexion, while combining the antioxidant benefits of Acerola berry to provide hydration and vitality to all skin types.

*Source: Euromonitor International; Based on 2023 RSP Value Sales terms, Cleansing Balm sold via all retail channels (Research period: November 2024 ~ February 2025)

**Based on 2024 sales with 100ml as one unit

Its certified vegan formula is also dermatologist tested and hypoallergenic. Whether you have dry, oily, or combination skin, the Clean It Zero Original Cleansing Balm is gentle enough for everyone, offering a deep clean without stripping moisture or clouding your eyes.

banila co Original Cleansing Balm Pricing

Prices

  • 25ml – $8
  • 100ml – $21
  • 180ml – $29

Where to buy?