Dating apps are built on promises: Find your match, meet someone special, swipe your way to happiness. But most of the time, they’re cold, gamified platforms where the only “connection” you’re likely to make is with your phone screen.
That’s why WooPlus, a dating app specifically designed for plus-size individuals and those who appreciate them, stands out. It’s not just about swipes and algorithmic pairings—it’s about community. And nothing highlights that better than their flagship event, the Miss Curvy Seasonal Competition.
It’s part beauty pageant, part digital movement, and—somehow—it doesn’t feel performative. The competition is running from January 10 to February 7, and it’s clear that this isn’t just an add-on feature—it’s a core part of what makes WooPlus different.
At first glance, the Miss Curvy Seasonal Competition seems pretty straightforward: a beauty contest that lives entirely inside a dating app. Contestants submit their photos, share their stories, and compete for prizes, including cash awards of up to $2,000 and shiny trophies.
But peel back the layers, and it’s more than that. This isn’t about showing up with a perfectly posed headshot—it’s about showing up, period. The theme this season, “Embracing the New Beauty Standard,” is less about the pageant circuit glam we’re used to and more about self-expression and visibility.
And it’s exciting to think about the people that can show up with the possibility of participating globally, with a unique state-level ranking feature for U.S. participants that adds a local edge to the international competition.
It doesn’t have that hollow, promotional vibe you see in so many social media contests. The participants are real, the comments are real, and the sense of excitement doesn’t feel manufactured.
But WooPlus didn’t stop there. They added a wildcard feature that’s quietly brilliant: the Curve It Up Challenge.
So, let’s talk about Curve It Up—because, honestly, it’s the smartest part of this whole setup.
The Miss Curvy Generator is an in-app feature that lets anyone upload a selfie and instantly see themselves as a pageant queen. It’s fast, free, and requires zero commitment. You don’t have to sign up for anything, and you don’t need to be part of the competition to join in.
From a tech perspective, it’s incredibly sticky. It combines instant gratification (you see results in seconds) with shareability (look at me in a crown, guys!), and it blurs the line between casual app users and active community members.
But what really makes it work is how it feels. It’s not some overly polished filter that makes you look like an AI-generated princess—it feels celebratory. Like the app is saying, Hey, look at you. You deserve this.
Here’s the thing: the online dating industry loves talking about inclusivity, but it rarely builds features that reflect that commitment.
WooPlus isn’t just building features—it’s building moments. The Miss Curvy Seasonal Competition isn’t a standalone gimmick; it’s part of a larger ethos. It’s a reflection of the app’s core audience—people who’ve been told, again and again, that they need to shrink themselves to fit into someone else’s idea of beauty.
This competition says the opposite: Take up space. Shine. And we’ll cheer you on while you do it.
And it’s not just about women in the competition. It’s about the users voting, the friends sharing photos, and the quiet observers scrolling through the contestants and thinking, Maybe there’s space for me here, too.
The Miss Curvy Seasonal Competition runs until February 7, and the engagement levels suggest it’s going to end on a high note. After that? WooPlus has already set the stage for future events, and it’s clear this isn’t a one-off campaign.
WooPlus could easily turn Miss Curvy into a signature annual event, with each season bringing in more participants, more voters, and more community energy. And honestly, that’s kind of exciting.
It’s easy to write off dating apps as cynical machines designed to squeeze monthly subscriptions out of lonely people. But every now and then, something like Miss Curvy comes along—a reminder that these platforms can create real, meaningful spaces when they’re designed with care.
WooPlus isn’t trying to be the biggest app in the world. It’s not making wild claims about disrupting the dating industry. Instead, it’s doing something smaller but arguably more important: it’s giving people a reason to show up, participate, and feel celebrated.
That’s not a small thing. In fact, it’s kind of huge.
So, whether you’re downloading the app to vote, trying out the Curve It Up Challenge, or just lurking and cheering on contestants, there’s something here for everyone.
In a world full of dating apps that feel like digital vending machines for attention, WooPlus and Miss Curvy are building something that feels… different.
And honestly? That’s worth paying attention to.