In today’s fast-paced digital age, online shopping has revolutionized the way we buy goods and services. With just a few clicks, we can have almost anything delivered to our doorstep, often within days or even hours. The convenience, variety, and often competitive pricing have made online shopping an integral part of modern life. However, counterfeit products have been a significant issue. Some sellers use deceptive practices such as fake reviews, professional-looking often stolen photos, and false descriptions to mislead buyers, especially on beauty products. So below, I gathered a master list of trusted and legit shops in the Philippines where you can buy beauty products.
These are official stores, authorized retailers, and trusted resellers in Lazada, Shopee, and even Tiktok Shops. I shopped in some stores listed here, or they were recommended by online beauty communities like Project Vanity Community on Facebook and Beauty Talk PH on Reddit.
Table of Contents
- Korean Products
- Japanese Products
- Thai Products
- US & UK Products
- Overseas Online Retailers that Ships Directly to the Philippines
List of Shopee and Lazada Legit Shops in the Philippines
For Korean Products:
1. RR Korean Shop: This is one of the OG shops that sells Kbeauty (they also have a few Jbeauty brands) in the Philippines way back in 2017 (or probably longer). This has been featured in my posts before including my roundup of legit Kbeauty sellers in Shopee. They started on Instagram but you can find them in all major shopping apps in the Philippines. OFFICIAL LINKS: Lazada / Shopee / Tiktok shop
2. Kbeautycafe: Also one of the OGs and I am their former affiliate which I mentioned in my review of the shop before. People often ask if they’re legit, and yes they are. They’re the official local distributors of some of the brands they sell. OFFICIAL LINKS: Lazada / Shopee / Tiktok shop
3. Sui Sui PH: I learned about this shop around 2020 when the Kbeauty brand Axis-Y approached me for 3 paid reviews of their best-selling products. My contact was in Korea but they told me the products would be sent by their local distributor and it was this shop. OFFICIAL LINKS: Lazada / Shopee / Tiktok shop
4. Sasa: If you’ve been to Hong Kong then you probably know this store. If the US has Sephora while South Korea has Olive Young, Hong Kong has Sasa. Besides Korean beauty products, they also sell Japanese and Western beauty brands. OFFICIAL LINKS: Global Website / Lazada / Shopee
5. The Skincare Curator: This is also one of the OG Kbeauty sellers that started on Instagram around 2017. They don’t carry that many brands but you’re guaranteed that you’re buying authentic, especially CosRx. OFFICIAL LINK: Shopee
6. Korean Oppa’s Choice: My go-to Shopee reseller whenever there’s a new drop from hard-to-find Kbeauty brands like Tamburins, Garhand, Espoir, and more. I have shopped several times here already. Korean Oppa is mainly a cosmetics shop but they also sell popular beauty tools and perfumes from Korea. OFFICIAL LINK: Shopee
The rest of this list was recommended by online beauty communities:
- Yaocos – Lazada / Shopee
- Some More Kbeauty – Lazada / Shopee
- Hello Seoul Ph – Lazada / Shopee
- Younfamily – Lazada / Shopee
- SkinCaring18 – Shopee (Also sells Jbeauty and Western brands)
- ibbeauty.ph – Shopee
- mizicos.ph – Shopee
- topkorea.ph – Lazada / Shopee
- K-beauty Bestsellers – Lazada / Shopee / Tiktok shop
- DeborMang Korea – Lazada
- Sungsinsa Korea Official – Lazada
- kosmeticph – Lazada / Shopee
- simplesample.ph – Shopee
- Seek Space – Lazada / Shopee
For Japanese Products:
1. Kanna Beauty: This is where I got my Rohto Melano CC which is a cult fave among beauty enthusiasts, Naturafactor Concealer, DHC Oil Cleanser, and some Japanese supplements. Their products are all from Japan and they have almost everything you can find in Japanese drugstores, such as Rohto, Hada Labo, Daiso, DHC, and countless collagen supplements. OFFICIAL LINK: Shopee
2. Sakura Beauty Hub: I discovered this seller while I was looking for Biore UV Watery Essence and Anessa Perfect UV sunscreen. The items are legit, the same as those I bought in Japan and Watsons, and besides Japanese beauty products, they also have beauty supplements and snacks. OFFICIAL LINKB: Shopee
3. iJapanShop: My go-to shop for Japanese supplements and Jbeauty products probably since 2021. This is where I bought the lip balm popularly used by Jimin of BTS. OFFICIAL LINK: Lazada and Shopee
4. Kai Beauty Corner: Before Hada Labo was available in the Watsons Philippines, this is where I bought my stocks. OFFICIAL LINKS: Lazada and Shopee
5. Japan Collect PH: This is where I buy my Japanese supplements now and the famous Koji Curving Eyelash Curler. OFFICIAL LINK: Shopee
The rest of this list was recommended by online beauty communities:
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Japanera – Shopee
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Japaninda – Shopee
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TG Japanese Products – Shopee
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graceearkynnspicks – Lazada
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Shiela’s Shop – Shopee
For Thai Products
1. Konvy: This is a popular beauty store in Thailand. It’s like Watson’s competitor in there, I’ve seen this around Bangkok a lot. Besides popular Thai brands like 4u2, Cathy Doll, and more, they also sell Korean, Japanese, and Western brands. You can buy authentic Cereve from them. OFFICIAL LINKS: Lazada and Shopee
Recommended from the online beauty community:
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chutimaonlinevj.ph – Shopee
For US and UK Products:
1. Dayuhan: This is my go-to shop for hard-to-find and TikTok viral beauty products. They sell Glow Recipe, Then I Met You, and Krave Beauty, brands that were founded by Korean Americans. But they mostly sell Western beauty brands like Summer Fridays, Rhode, Kosas (I bought my deodorant from them), the cult fave Gisou, Glossier, Tower 28, Olaplex (they sell it cheaper than Sephora PH), Rare Beauty, and more. OFFICIAL LINKS: Carousell and Instagram
2. Go Glam PH: This is where I buy some of my elf products and other Western beauty products. Shipping is fast and secure. OFFICIAL LINKS: Lazada / Shopee / Tiktok shopThe rest of this list was recommended by online beauty communities:The Glow Philippines – Lazada / Shopee
Overseas Online Retailers that Ships to the Philippines
1. Rustans – This is the most famous luxury department store in the Philippines. And during the lockdown, their online store improved. Fast shipping and excellent packaging. Very convenient for those who live outside of Metro Manila.
2. Trunc PH – This is owned by the SSI Group, the company that is responsible for bringing international luxury brands to the Philippines. That is why their store is full of high-end brands. I also started shopping here during the lockdown and this is where I regularly buy Muji, Diptyque, and Longchamp products.
3. Adora PH – Another department store with an online shop. This one is a sister company of Rustan’s but they focus more on high-end beauty products and niche perfumes. I like they often have freebies on a certain amount of orders.
4. Sephora Philippines – We don’t have a Sephora physical store yet, but we have an official online store, and the products are all shipped from Singapore. Shipping is fast and straight to your doorstep.
5. Look At Me – This is Watson’s high-end sister company. They have physical stores in SM Moa and SM Aura, but if you live outside of Metro Manila, this is convenient.
6. Zalora Philippines – This e-commerce site used to be Lazada’s sister company when it was launched back in 2012, but it was acquired by the Ayala Group back in 2017. This has been my go-to store since 2012 and I love that their brands have expanded especially in the beauty section.
7. Olive Young – You can use my code “ALYPICKS12” to get a discount. This is a health and beauty product store based in South Korea. If the Philippines have Watsons, South Korea has this. They are the store where you can find almost all the latest and popular Kbeauty. If you can’t travel to Korea anytime soon, they have an online shop that ships globally.
8. Cult Beauty UK – This is a UK-based store but they ship directly to the Philippines through Postal, DHL, or FedEx (depending on your choice). This is where I bought my The Ordinary products, Byredo, and more. The prices in their store are in UKD with British tax but if your shipping address is outside of the UK, they remove the tax from the total price.
9. REVOLVE – This retail company is based in the US but ships directly to the Philippines. They even offer free shipping with a spending limit. They sell clothes, bags, shoes, and beauty products such as Charlotte Tilbury, Goop, Dyson, Phlur, and more.
Don’t forget to bookmark this master list of trusted and legit shops in the Philippines where you can buy beauty products online. I will try to update this yearly.