CTAs, or calls to action, effectively direct website visitors towards particular pages or products. A call-to-action tells your audience what to do next and gives them a sense of urgency in its basic form. It often takes the shape of a button or links visitors may click to go to the next step of the journey, such as requesting a demo, downloading something, or even completing a purchase.
A CTA may serve as a gateway throughout the customer experience if appropriately utilised to keep customers on track and to move on the right path. Given how crowded certain websites may be, consumers may need help determining what action to take next. It is addressed via call-to-actions, which nudge readers to the next page.
If used correctly, they can help increase website traffic and engagement significantly. But what are the best CTAs for driving website traffic? Let’s look at some of the top CTAs you should use on your web design in Brisbane.
1. Read More
“Read More” as a call-to-action is one of the most popular. Use it as a CTA on your custom website to help clear the clutter, especially on pages like the homepage. You may urge your visitors to go further into the stuff that interests them while avoiding over-inundating them with it by employing the “Read More” CTA.
We include a quick overview of each area and a CTA that looks like “Read More” to entice visitors to learn more about the particular topic they are interested in.
2. Lead Generation
CTAs should be used on pages of your website with a large visitor volume because their primary objective is to improve lead generation. The sidebar, the bottom of blogs, or the floating banner in the corner are all effective locations for these CTAs. When creating CTAs, keep in mind crucial elements like the language you use, where you position the CTA, and its size and colour to increase click-through rates.
3. Form Submission
When a visitor fills out the form and clicks the submit button to add their contact information to the contact database, you have their information which can help to convert them into a lead. Make sure they understand what they’re signing up for when you ask for this information, and instead of just having a “Submit” button, let them know what they’ll get in return.
The experts usually have a banner set up to collect information and a title that informs the visitor of why they are providing their information in this CTA on their homepage.
4. Social Sharing
These straightforward CTAs are a fantastic way to get the word out about your excellent material. They provide a low-commitment option for website users to connect with your business and enable visitors to share material with their peers. Most of the time, blog articles or landing pages are the best places to position social sharing CTAs on your web development project because they tend to perform better there than elsewhere.
Placing these CTAs underneath the title and date of blogs will allow readers to share your blog pieces on their social media profiles, promoting an organic spread of your content.
5. Lead Nurturing
The next goal is to pique further the interest of a visitor who has been turned into a lead to sell them your goods. How can you do this? One technique to assist them is to entice them with an offer. Your offer should be more closely related to your product than a generic marketing offer would be. Demos, free trials, or free quotations are all effective ways to pique their curiosity. You may advertise this offer using a lead nurturing CTA.
The experts recommend adding a lead nurturing CTA to your website section and providing information about what you do here with a “Read More” CTA. Give customers a choice to ask for a free evaluation, allow them to try your services or get in touch with essential staff members.
6. Social Media Sharing Buttons
Adding social media sharing buttons to your page is the most effective way to get more views and drive website traffic. When visitors click these buttons, a link to your page is shared on their social media accounts. It increases the likelihood that their friends and followers will also click through and visit your page. It’s also important to note that having social media sharing buttons increases visibility in search engines like Google, which can lead to even more site visits.
7. Email Sign-ups
Email sign-ups are a great way to increase website traffic over time. It allows you to stay connected with potential customers who are not ready to make a purchase immediately but are interested enough in your product or service so they give you their email addresses to receive updates. Once they’ve subscribed, you can send them emails with promotions or discounts, hopefully encouraging them to come back and revisit your website soon.
8. Downloadable Content Links
Offering downloadable content such as eBooks, white papers, cheat sheets, or any other digital content is another excellent way to increase website traffic. When people download this content from your page, it gives them a reason to keep coming back for more because they know something else is waiting for them when they return. Plus, if the content is valuable enough and is shared among peers, then it will start generating organic website traffic without any effort from you!
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By adding social media sharing buttons, email sign-up forms, and downloadable content links onto your webpage, understand how powerful CTAs can drive increased visitor engagement and website traffic overall! While there are many different types of CTAs for various purposes, the ones mentioned above should provide a good starting point for anyone looking to increase their online presence through CTAs. So don’t wait any longer – hire the best website design company in Melbourne and use these tactics today!