Fashion businesses and corporations are increasingly using cutting-edge technology, such as blockchain and virtual reality, to provide a unique experience for their consumers. In this essay, we’ll look at all of today’s technology and question if fashion innovation has the potential to transform the industry for the better permanently.
Fashion and jewellery companies are great at keeping on top of the current trends, but can they also remain on top of customer needs?
Get serious about representation.
Fashion businesses have showcased various body shapes, ethnic backgrounds, and genders in recent years. We appreciate firms like Victoria’s Secret entering the dialogue, but there is still a long way to go regarding diversity and inclusiveness in the fashion industry.
For the diversity is critical for a brand’s survival, but representation is more than just checking a box and moving on; it’s a chance for companies to engage with a larger and more devoted audience.
Repurpose rather than resell.
The fashion business is plagued by overconsumption. In some ways, the resale market has aided in the resolution of this issue. Still, as people purge their closets, the e-commerce industry has fostered a side-hustle economy of individuals ready to spend money on new products.
Instead of encouraging customers to resell their old products as businesses continue to explore the resale market, consumers should be enticed to retain them to avoid fashion challenges – but with a repurposed twist.
Fashion manufacturers owe it to their customers to assist them in taking better care of their purchases.
Finding new value for future trends in fashion allows companies to provide methods to repurpose products that would otherwise go unloved and forgotten.
Altering previously cherished pieces of clothes and jewellery allows customers to reuse them and inspires companies to create goods that have a life beyond their initial design. This implies that businesses may concentrate on materials built to endure, maintaining value and confirming a premium brand’s dependability, quality, and workmanship, which these customers respect.
Participate in the new digital era
As customers continue to buy products online, firms might consider developing new digital experiences. The advent of the metaverse, NFTs, and AR/VR presents an exciting opportunity for fashion firms to collaborate with new technology.
Fashion and jewellery purchasers are more inclined to participate in social activities but are also interested in technology.
These customers are 28% more likely to be confident in utilising new technology and are also ready to buy new technology when it becomes available. This curiosity provides a chance for fashion firms to investigate new methods to connect with customers via new technologies through one of the most significant industry events of the year, fashion week.
Bottom Line
Fashion and jewellery customers are self-assured, creative, and open-minded consumers and industry leaders must go beyond where they were two years ago. A return to pre-pandemic normality is out of the question.
These customers want companies to go above and beyond. Their requirements have altered; they prioritise dependability and innovation more than being fashionable or hip.