A virtual fitting room enables customers to try on clothes without touching them. It operates by superimposing an object on a customer’s live video stream. Before purchasing an item, the customer may see its size, style, and fit.
This sort of technology, often known as virtual dressing rooms, has grown in popularity since the beginning of the COVID-19 epidemic.
Clothing goods showed the most extreme drop in retail sales during the pandemic, falling 43.5%. Customers were unable to purchase merchandise in-store due to global lockdowns. Even when those retail stores opened up again, individuals were more cautious about trying on clothes items because it increased their chance of exposure to the virus.
Tech in fashion, on the other hand, significantly decreases that danger. People do not touch the products they are electronically trying on, but they do get to see how a product appears in their body form.
What is virtual fitting room technology?
The majority of virtual fitting rooms use augmented reality. In this scenario, a camera scans a person’s body to build a 360-degree 3D representation.
Artificial intelligence is used in other virtual fitting rooms. AI, like augmented reality, creates full-body 3D models of the customer standing in front of the camera using algorithms and machine learning.
AI or AR creates a 3D model integrated with radio frequency identification (RFID). Another device that scans the items a customer has brought to the virtual fitting room.
The scanned goods are superimposed on the shopper’s 3D model using virtual reality technology. They can see how the item appears on them without having to physically try it on.
The advantages of tech in fashion virtual fitting rooms
A virtual fitting room may give several advantages to merchants.
- Help with online sales.
Retailers may take advantage of this by installing virtual mirrors in their physical storefronts. There’s no need to give up precious storage space for changing rooms. Instead, utilize that area to display inventory and create visual merchandising displays.
- Convenience
Choosing an appropriate size from the rack, going over is inconvenient, going to the changing room, and switching their apparel is inconvenient fitting rooms, on the other hand, take care of everything. Customers may stroll up to a virtual mirror and view how the outfit appears on them without changing.
- Make relationships with your consumers.
Virtual fitting rooms help with this approach. According to research, half of all women and men no longer feel comfortable putting on clothing in fitting rooms. Allowing buyers to virtually try on products in the comfort of their homes or the center of a secure retail location solves a significant issue for them.
Bottom Line
Giving consumers the shopping experiences they desire is the key to success in contemporary retail.
The days of going to a shop, waiting in line for a fitting room, and changing clothing are long gone. People demand convenience, which a virtual fitting room provides no matter where the customer is exploring. They’ll lower return rates, engage with customers, and boost online sales.