The world is moving forward at a much quicker pace. The techniques that were supposed to be best only a few years back are now said to be outdated. You need to learn plenty of new things and take advantage of advanced technology to beat and defeat your opponents. You cannot keep your business growing with the same old techniques. You may earn your living with traditional business approaches but fail to beat or even compete with your opponents.
Therefore, you must learn every new trick and technique to surpass your opponents in every field including marketing, selling, etc. Sales battlecards are one of the latest methods to compete with your opponents and market your products at the same time. It is not a difficult task to create a sales battlecard. You just need to have a sales battlecard template and basic knowledge about it to create one for your company or organization.
This technique is not well known by everyone. Therefore, you may not have enough knowledge about it. But Don’t worry! We got you. We will tell you about the sales battlecard, its template, and the method to create it.
What is a Sales Battlecard?
A sales battlecard is simply an internal document that helps you to attract more customers and increase your sales at a rapid rate. This is usually composed of a one-page sheet only. The reason you called it battlecard is that you are competing with a specific company or opponent directly by using battle cards.
Via battle cards, you need to show your customers why you are superior to other companies of the same gender. In short, you put a comparison of your company with an opponent company and prove yourself to be a better option to hire services or buy products from.
Steps Involved in Creating a Sales Battlecard
You need to take some essential steps to create an effective sales battlecard. These steps are given below.
Download Template
Creating a template for your battlecard is not that easy. Therefore, it is suggested to download a sales battle card template and then proceed forward. Using a template is a very good idea as it saves your time and helps you generate a better battlecard as well. You just have to fill up the information about your company and that of your opponents and the battlecard is ready. Otherwise, you may have to work a lot harder and spend plenty of time to create it from the start.
Note: Always use a trendy template as it attracts more customers, increasing chances of sales enablement.
Choose Your Opponents
The next step is to choose your opponent’s company. As you are creating a comparison between you and one of your business opponents. You cannot compare your business with any company. Therefore, you need to choose it wisely. You must look for a company that is dealing with the same products or services as you. Then you must consider the level of that company.
As a beginner, you must not compare your business with well settled and huge brands. Start from an equal level and then move forward. Don’t try to degrade your opponent when creating comparisons as it may leave a bad impression.
Do Research
You don’t have to do research to fill in the information related to your company. However, you cannot fill the battlecard with wrong information related to your opponents. Therefore, you need to do deep research and find the points where you are leading from your opponent. Then mention these points in your battlecard. Also try to explain the importance of these points as well so customers get convinced and prefer to buy from you.
Keep the Content Updated
You need to manage and keep the content updated in any type of marketing. Therefore, you also need to have effective sales content management to handle the content of battlecard. You must keep the information of your and your opponent’s company updated. Using Content Camel is a good choice as it allows you to manage all types of sales content.
Final Words
Leave the old techniques and move forward to beat your opponents. Create a battlecard by following aforementioned steps and tend to attract more customers. It’s battle time!