The idea that artificial diamonds have brought new multiple opportunities is rather widespread today. Yet, one cannot imagine to what extent these opportunities changed our life, our choice, our preferences, and values. We want you to look at new reality through the comparative stand – by reading the latest news and looking back at the moment where the difference is well evident.
So, let’s start with the physical properties of the diamonds. Most often you could hear that laboratory production significantly widens the opportunity in growing artificial diamonds of any size and in a variety of colors, which do not occur naturally.
It is good news but this opportunity was not in use long. One could not see it in action. Distrust in the product did not allow consumers to buy huge artificial diamonds. Yet, currently, people are familiar with the product and have lesser and lesser doubts concerning it from year to year. Buyers are freer in their choice than they were before and they choose big artificial diamonds.
Here are some performance indicators that demonstrate a significant increase in sales of large lab-grown diamonds.
For example, the 3.25- to 3.50-carat range showed an almost 200 percent increase in gross sales in 2022, 114 percent – in units sold, and 25 percent – in average retail sales.
Sales in the 5.5- to 6-carat rose 78 percent.
The 4.5- to 5-carat range appeared to be the most popular and demonstrated a record increase – of 582 percent in gross sales.
Just to compare:
How many people wearing a 5-carat diamond you happened to see just 50 years ago? Even intuitively everyone can answer – the figure is extremely low since large natural diamond occurs rarely and it costs big money. Just half-century ago we had the epoch of tiny diamonds and could only dream about having a noticeable gem.
Now, we can implement this dream – we can have diamonds of any size and color. There is no need to write about volumes of sold-colored artificial diamonds. It is enough just imagine how beautiful the large pink or yellow or blue diamonds are to predict – the figure is impressive.
When speaking about social value, the first good news is in following: artificial diamonds have brought human-oriented social order
It might seem strange but just think. Diamond was long a sign of status. This mineral played a role of a ticket to the world of noble and privileged where not you but your status matters. Artificial diamonds are an attribute of moral worthiness and high awareness. If using allegory, one can say that prior people bought diamonds to feel themselves a God, now Gods choose artificial diamonds to look human”.
Surely, by saying Gods we meant bohemian persons, celebrities, and luxury brands. Their choice is very representative. Thus, now we have a few famous brands which have embraced artificial diamonds as a shift toward sustainability. Swarovski, Pandora, and Signet – their choice is a big milestone for the sector as Paul Zimnisky considers.
This year, we have one more resonance announcement. Breitling, the first Swiss watch brand, has decided entirely prefer artificial diamonds to natural gems by the end of 2024.
It is an unprecedented decision that, most likely, will cause a chain reaction in the segment of watch brands that prior was ignorant of artificial diamonds as an element of their luxury products.
The more important thing is the environmental effect. One prior should devastate the ecosystems to get diamonds but today we have the unique opportunity – to heel the Earth by buying diamonds.
Marketing of artificial diamonds is not only a way to promote sustainability but also a tool for motivating to contribute to natural revival. Just one example. Madestones, which is one of the most devoted to the diamonds grown in the laboratory, offers unique service. They plant trees – Mangroves that prevent warming – in Peru (the Amazon Rainforest).
It is free of charge option sponsored by the company that declares itself as CO2-neutral.
This is only one example but it is one of the many others existing today.
Is there a need to compare this initiative with mining? We guess you can see the opportunity brightly here. And you have also to see that artificial diamonds are not about the product but about the new paradigm of reality and new thinking.