More than half the world—4.65 people to be exact—now uses social media. Social media platforms are extremely influential communication and marketing channels.
As such, they have the power to make or break a business. A well-executed social media campaign can drive a business to new heights, while a social media misstep can lead to a tarnished reputation and decreased revenues overnight.
It’s for this very reason that when you decide to mount a social media campaign, you need to think it through. Avoiding any glaring social media campaign mistakes is a must. Read on as we share with you how you can do just that.
1. Not Having a Solid Plan
When it comes to important social media campaign elements, having a concrete plan and schedule is up there among the most crucial. Sure, you can just start posting on social media and see what happens, but if you don’t have defined goals and a plan to reach them, it’s not likely to get you very far. It’s always best to set goals each quarter and then think about what kind of campaign is going to help you reach them.
2. Treating All Platforms the Same
One thing you need to know about social media is that not all platforms are created equal. Each one has its own strengths and weaknesses, and each one has a pretty specific audience. Depending on what type of business you are, what demographic you want to reach, and the goals you are trying to achieve, you’ll likely want to focus on one platform more than others.
3. Not Measuring the Right Metrics
This goes back to the point about having a plan, but you should always, always, always be monitoring the metrics and analytics you have to hand. One of the best things about marketing businesses online is that you have a wealth of useful data at your fingertips. Through fastidious social reporting, you can assess how successful a campaign is and what direction you should be taking it in next.
4. Failing to Respond to Your Audience
One amazing thing about social media is that it gives you a heretofore unimaginable opportunity to openly and easily connect with your customer base. This is something you should be taking full advantage of, so remember to respond to comments and messages. This should be a priority whether the sentiments expressed therein are positive or not.
5. Not Posting Timely Content
We’ve spoken above about the importance of having a posting schedule and social media calendar, but this doesn’t mean that every single one of your social media posts needs to be planned months in advance. In fact, you need to leave plenty of room in your schedule for commenting on current events, and capitalizing on-of-the-moment memes.
Avoid These Social Media Campaign Mistakes
Once you get online, get posting, and are making sure to avoid the above social media campaign mistakes, there’ll be no stopping your business. Make sure to tailor each post to its specific platform and think about the audience you’re trying to engage.
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