How to Build an Awesome Team in Real Estate

Real Estate is a competitive and competitive industry. One of the unique features of Real estate is that it’s all about working with other people. We need to be able to work with other people, and we need the help of others to make it in this business.

With all this in mind, one major concern for anyone who considers joining real estate as their profession is how they will find a great team and build an amazing company that can provide success, satisfaction, and career growth.

This article will discuss a few aspects that you need to keep in mind while team building. This will enable you to build an awesome team of professionals who will certainly help you reach your goals in real estate.


1. Must-Have Components Before Growing Your Team

A strong pipeline of leads and a portfolio of happy sellers is the foundation for the success of any real estate agent. Most agents will not accept a smaller commission to join a team if they have to generate their leads and close deals independently.

Therefore, before you start recruiting an agent, you need to build a good pipeline that will help you make consistent deals. There are different ways of generating leads.

For instance, Google/Facebook Ads can help you generate leads by targeting potential customers based on certain geographical areas and interests. You can also use CRM tools to generate leads by sending them emails.

However, this approach can only be cost-effective for small or medium businesses. Therefore, to build a successful team in real estate, you need to increase your revenue by acquiring more deals.


2. Great support staff

Although you are a real estate agent, you still need a support team behind you. This team will provide all the administrative work and help you save time. Great support staff consists of the following:



A real estate admin is responsible for overseeing daily operations within the real estate offices. As real estate admin, they are tasked with interacting with various tenants and coordinating with property managers to ensure that all the paperwork is being followed and that all the tasks are performed.

This job requires a high level of attention to detail, but if you have managed your time well and are a self-starter, you will be able to get this job done with ease. Also, most people who have worked in call centers for reputed companies such as Apple or Verizon Wireless will be able to do this job.


Transaction Coordinator

A transaction coordinator is responsible for overseeing all of the day-to-day activities in a real estate office. This includes processing deals, coordinating with other staff members, and taking care of administrative work.

Transaction coordinator also enables a real estate team to expand their operations and recruit agents by helping the leadership team find real estate agents.


Business Development/Marketing Manager

A business development manager is responsible for overseeing all the daily marketing efforts in the real estate office. This includes developing marketing plans, working with different marketing companies, and creating presentations and targeted ads.

As a real estate marketing manager, you will also be required to know how to use social media tools such as Instagram, Facebook, and Google. To market yourself effectively, you will be required to generate enough leads for your agents.


Inside Sales Agent

An inside sales agent is responsible for generating deals for agents within the real estate office. This agent is required to work closely with an outside sales manager, who will make sure that the deals happen and are closed by the end of the week.


3. Showing Assistant

A showing assistant is responsible for managing the appointments and showing properties. This is also a very important role because real estate agents need to be able to show properties first-hand to potential buyers. This will help you make more money, as the deal will be finalized after the buyer has seen it.

This role will require more time than other administrative roles in the office because you will have to show the properties and make appointments. This is a great addition to a real estate team, as you would be able to save a lot of time while helping your agent close more deals in a shorter period.


4. Strong team culture

The culture of a company is very important for the success and sustainability of the business. If the team members are not happy and motivated, the chances of staying for long will be few. To prevent staff turnover rate, you need to maintain good relationships with your team members.

Showing appreciation to your team members will create good relationships and ultimately help you build a strong culture within your office.


5. Fun client events

To encourage your agents to work harder, you need to make sure that they have fun during their time at the office. This can be done by organizing client events.

For example, if you are planning to hold an open house in a house that one of your agents is selling, you can organize a cookout for them, which will help them show more interest in the team. This will also encourage them to work harder and provide more results for the team.


6. Great communication

Communication is a very important aspect of working in any company. As a real estate agent, you need to communicate well with your team members. This is why it is very important to have a good way of communicating with your agents. One of the most important tools is the real estate CRM system.

If you are using CRM software for real estate, it is crucial to share information about deals you want to work on with your agents.

Since you are the one dealing with each deal, you will be able to make sure that each agent closes their deals and reach other team members’ goals by keeping track of how much time they spend on various tasks.



Managing a real estate team successfully can be a difficult task. However, by implementing the above-mentioned strategies in your real estate business, you will be able to manage it effectively. Create an organizational chart so that people can easily see their roles and responsibilities in the company.

Make sure that everyone understands what they need to do and when they need to do it. It is also important to motivate everyone daily. Ensure that they know they are doing a great job and that you are proud of them. This will create a happy and motivated work environment.

You can also promote your staff members, which will make them feel important and useful to the company. Make sure that everyone is treated equally in the company.

If you want to build an empire out of nothing, earning people’s trust should be top of your priority list. This will also help you build trust with your clients.