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Five Tips to Create an Unstoppable Personal Brand

Your personal brand can directly affect your success. This refers to the perception of an individual based on their experience, expertise, competencies, actions, and achievements within a community, industry, or the marketplace at large. Read on to find out why this is important and how you can boost your brand.

Why is it important?

For a start, a distinct personal brand helps you stand out from the crowd. By having a recognised set of achievements and an audience, you’ll be clearly marked out within your industry. As a result, you’ll get more opportunities. This could be a job interview or consulting work, but the better your brand, the more chances you’ll get. In a similar vein, your personal brand can also help you appear most trustworthy and can be useful if someone searches your name online.

How to improve your personal brand

Network

Networking is one of the best ways to enhance your personal brand. Once you become better known in your industry, you’ll be able to connect with those in higher positions. Networking needs to be positive though: ensure you’re polite and friendly while showcasing what you can offer.

Build your community

You should also endeavor to build an offline and online community. For your online community, you can use LinkedIn to showcase the insights and expertise you offer through consistent posting. Meanwhile, to build your community offline you can visit industry events, trade shows, and business fairs to meet like-minded professionals. Just remember to get quality business cards printed to hand out to potential clients or employers.

Get feedback

Feedback is always important too. Don’t be afraid to ask industry professionals about your personal brand. Ideally, you’ll be able to then make those little tweaks that can help you really stand out from the crowd. Talking to family and friends about your brand can help too if you’re struggling to find advice while networking.

Remember your audience

It’s important to always consider your audience too. Ask yourself what they’re looking for and what they might engage with. This can help inform how you present your brand and the type of social media posts you write to connect with your audience.

Stay relevant

Consistent relevance is important as well. Avoid going quiet on social media and always try and continually meet up and network with your audience. If you go silent for a little while you might quickly be forgotten in a fast-paced industry.

Building an unstoppable personal brand can help you find all sorts of career opportunities while also building your confidence. Just follow the advice above and you’ll be all set to build your style and audience.