It is true that Instagram likes, comments and interactions are not the most important thing when making life in a social network, especially in personal accounts. However, when we talk about influencer accounts, content generators, and companies, this is an important indicator of how effective the content they publish is being.
If you manage an account of this type of insurance, you are familiar with this scenario: You have a great idea for a publication. You take a good photo, add an eye-catching design, write a description to make it even more interesting, and even add some related hashtags and posts, to end up having fewer or fewer likes than I expected.
This can be frustrating, especially if it repeats itself on a constant basis. But don’t worry, you’re not the only one who gets it. Several Instagram users have even started buy Instagram Followers Malaysia to try to improve their visibility.
But before talking about that, we will explain a fundamental key to increase your engagement and interactions in your publications: Visibility and reach!
It’s pretty obvious, actually: The more accounts that see your post, the greater its reach. And the greater the reach, the greater the probability of getting more likes. The biggest window that Instagram offers is its browser section. The posts displayed
In this section, they reach a huge number of people, so that more and more users are pointing to have their publications displayed here. Below we will explain how it works, the benefits this can bring to your account, and what you can do to make your content appear in the Instagram browser.
What is the Instagram browser?
Simply put: The Instagram browser (identified with a magnifying glass icon) is the section where popular and interesting content is displayed.
During its early years, Instagram called this section “Discover” and showed content curated at the time you were using the application. With the evolution of the application, this section became a browser and now shows the content of interest to the user according to their interaction history. The content displayed in the browser section is usually related to specific interests, so it may be different from one user to another, although similar between users with common interests. Many people tend to buy Instagram Followers and as a result, their visibility gets improved.
Due to the peculiarity of varying from one user to another, the Explore section of Instagram can be an indicator of the likes of each account. In fact, Vice speaks of this section as a kind of “convex mirror” in his article “Tell me what appears in your Instagram browser and I will tell you who you are.”
However, beyond this, making your content appear visible in this section for other user accounts can offer any number of benefits to your account, especially if social media is part of your business model. Appearing in the Instagram browser implies a larger audience and, therefore, a greater number of potential customers.
Besides the obvious, some benefits include:
- New followers.
- Greater interaction and engagement in the publications that appear in this section.
- Better performance (in terms of interaction) in your profile and in the following publications.
- And the most important of all, Increase in the number of conversions.
It may seem obvious, but we will explain it anyway. The more people who see your posts, the greater the likelihood that that specific post will generate conversions for your business.
Now the important thing: How to appear in the Explore section of Instagram?
It is already clear how important it can be to appear on Instagram. Now we will explain each of the aspects that you must take into account to increase your chances of appearing in this section.
Likes and interaction – The best way to generate likes and interaction in your publications is to generate valuable content for your audience.
Every Instagram like or interaction increases the score of your publication, especially during the first hours. As the likes of a specific publication increase, the algorithm identifies it as the content of interest by showing it to more and more people and, finally, showing it in the section to explore people who have interests in common with the content you are displaying.
Understanding the influence of likes is the simple part, however, as we said at the beginning of this article, sometimes it takes a little more than generating valuable content and an excellent alternative is to gain more Instagram Followers. But beware! These likes must be of quality and from real accounts so that Instagram does not limit the reach of your publication.
For this, we recommend the BFS services where you can buy real and immediate Instagram likes to boost your engagement.