On Instagram, there are 25 million business profiles. People use this platform to shop also. Instagram is not only a social network to share images and videos between people, and it has recently become a powerful tool; nowadays, you can attract clients through Instagram as part of your company’s digital marketing strategies.
That is why now, large companies, medium and small businesses, even freelancers who want to strengthen their personal brand, use Instagram to attract new clients.
Here you will find the best tips to get customers through Instagram. For example, The first steps, how to choose the type of content, encourage interactions and choose the appropriate hashtags. Moreover, how to use IGTV and Instagram Stories to attract the attention of potential customers, get more Instagram followers and likes, and other tricks that you will love.
First steps to publicize your business on Instagram
It is obvious that the first step to promote a business on Instagram is to have an account on the platform; what you might not know is that if you have a personal account whose content is appropriate for your business. And if you already have followers on it, you can turn it into a business account or you can buy followers on instagram from these recommended websites.
The advantage of this option is that with a company account, you can access commercial functions. In addition, you do not run the risk of losing your current followers; the transition is made naturally and does not generate complications for you.
If this is not your case, and your personal account has nothing to do with the business, it is best to open a new company account.
In either case, it is important to optimize the account profile, with the name of your business or brand, the logo that identifies it, and the link to your website.
On the other hand, the platform facilitates contact by adding links in your profile so that users can contact you through email, they can locate your address on a map, or they can call you. It is very easy, follow these steps:
And if you prefer, you can add CTA buttons to schedule appointments, make reservations, and much more; just add the option of your preference in contact options. Don’t forget to save.
After setting this up, your leads will be able to contact you easily.
Content to Attract Clients by Instagram According to the Target Audience
To boost your business and attract customers through pikdo Instagram, you must first think about the audience you want to reach; for this, you must clearly define your buyer persona, that is, the prototype of people who buy your brand.
Once you are clear about what their profile is, as well as their tastes and preferences, you must define the type of content, remember that the superpower that Instagram has, is that it is highly visual.
Therefore, the theme must have an aesthetic and style that gives your brand identity, with uniform colors and filters, as well as high-quality photographs.
Regarding the texts, although they are short, they must be loaded with meaning, tell stories that generate emotion and feelings, that is, you must create a brand voice, to foster a connection with the public and invite interaction.
How to Encourage Interactions with Your Instagram Audience?
Like other social networks, on Instagram, it is important to create a sense of community around the theme of your business and your brand. So, it is important to interact with instagramers.
To attract customers through Instagram, it is important to encourage interaction, and you can do it through questions in the posts, generating conversations with the communities at the end of your niche, as well as with the people who follow the brand.
A good way is to monitor the hashtags of your industry, to identify those that have the highest levels of responses, and thus use them in your publications.
You can also comment on appropriate posts to make people interested in related topics notice the presence of your brand.
Spending time responding to mentions and comments, each one authentically, avoids automating this task, since it is about social marketing, and people detect when a robot is speaking to them.
How to Choose the Appropriate Hashtags to Attract Customers On Instagram?
Choosing the correct hashtags will help you attract customers on Instagram, will give visibility to your brand, in an organic way, and will make it easier to find.
Combine the industry hashtags with your own brand hashtag as a strategy to show yourself in front of those people who have not followed you yet.
You should be aware that when performing a search on Instagram, the algorithm does not take into account the descriptions. But when someone uses a search for a specific hashtag or clicks on it, they can see all the posts in which it has been used.
You can also motivate your Instagram followers to share content that is related to the image of your brand, this is a good strategy for them to generate content using your hashtag, in this way you are building a community with your Instagram followers with the help of QubeViews.com.
How to Take Advantage of IGTV And Instagram Stories to Attract Customers?
IGTV and Instagram Stories are two tools integrated into Instagram, which allow you to create quality content and add value with great originality and spontaneity.
Here are some ideas to help you attract customers on Instagram :
- Live Stream: Users can enjoy this content from their mobile devices, and they can interact in real-time, so share interesting events and generate anticipation.
- Behind the camera: Shows the human side of the characters; this helps to generate engagement and credibility.
- Achievements: Announce each achievement with big drums and cymbals, such as recognitions, or reach the goal of a certain number of followers.
- Polls: Ask your followers what they like; this way, you get valuable information to create more relevant content.
- Discounts and offers: Create expectations and announce promotions and discounts, for your followers, so you can bring qualified traffic to your website or online store.