Digital signs are now super cheap thanks to Chinese manufacturing, and Kitcast digital signage for beauty salons means that people can run their digital signs as easily as running a YouTube channel. Yet, just because something is cheap to buy and easy to set up, it doesn’t mean it is automatically a good thing. Here are a few thoughts on a pros and cons of having digital signs in your spa salon.
Upside – Draw Attention to Your Premises
Put them in your windows, and run a few adverts showing your services, and people will be drawn to your location. You can explain what your company does, you can show a few of your services, and you can even offer prices.
Downside – Making Videos is Tricky
Putting videos front-and-center of your business is fine but making good videos difficult. In fact, if your videos are of a poor quality, you are likely to scare people away from your premises rather than draw them in. You could hire people to make your videos for you, but their videos could also be of a poor quality.
Upside – Explain Service Details On Your Premises
Let’s say that you have a new service that you want to show off, but people are not searching for it on your website. While they are sitting in your waiting room, you could run videos on your digital waiting room displays showing what your services do. You could explain about a new abrasive skin treatment or explain how certain types of treatment suit a more symmetrical face.
Downside – Setting Up May Be Difficult
These days, setting up your digital signs is easier than it has ever been. However, the complexity depends on the sort of rig-out you want. Having a few signs dotted around the place, playing videos on loop, is pretty easy. But, what if you want videos to cycle through different videos for different rooms, and different people, or at different times of the day? What if you want videos to start in one room and end in another? The more sophisticated your ideas, the more difficult it becomes to set up your system.
Upside – They Have Byproduct Benefits You Can Exploit
When you buy something for one reason, and it has other unintended benefits, then that is a byproduct benefit For example, you take flowers to a person in hospital, and their purpose is to cheer up that person. The byproduct positive effects are that they make the room look nicer and smell nicer. Digital signs have their byproduct benefits too. Here are just a few of them.
- They brighten up a room
- Can be used to inform about offers
- Have decorative value
- Give waiting people something to look at
- Can be very informative
- They can be used as selling tools
- Digital signs draw the eye
- They make you look more professional
The last one on the list is probably the most important going forward. In every assumption about the future, from The Fifth Element to Minority Report, digital signs play a big part in how companies communicate with potential customers. Sign up for a free digital signage trial by visiting this link: risevision.com/free-digital-signage.