Yeezys, are without a doubt, very popular because of their futuristic elements. Kanye West, the inventor of the sneaker line, has innovated the sneaker game by adding different styles, patterns, and uses to traditional sneakers and sandals.
If you’re a sneakerhead and looking for a fun and easy shoe guide, keep reading!
History of Yeezys
So you might be wondering, what makes Yeezys cool?
Some interesting facts about Yeezys are that they quickly saturated the sneaker market. They are now one of the most popular sneakers for the resale market. However, because of their exclusivity, more people want to buy them.
Making Yeezys must haves for most sneakerheads. This is a smart marketing tactic called the velvet rope strategy. This market strategy works by limiting the distribution of the item, which makes the product feel exclusive and more luxurious.
Unfortunately, because of this, Yeezys have become more expensive and harder to buy. However, Yeezys shoes are not expensive when purchased at retail price!
Before we knew Yeezys as the sneaker line, we connected this name with Kanye West, aka “Ye” or “Yeezus.” Kanye West first launched his sneaker line in 2015 with his first-ever sneaker, the Boost 750’s
Years after this launch, Kanye has innovated his brand to make it a top designer brand with shoes, sandals, and clothing items.
Story Behind Yeezys Shoes
As stated previously, Kanye first launched his brand in 2015, but what is the story behind Yeezys? Well, it’s a lot more interesting than you would think!
Firstly, Kanye West is seen as an artistic genius with many hit songs. And His genius would also follow him while starting his sneaker line. Yet his extreme need for creative expression could be considered his downfall in the 2010 release of his Air Yeezy line.
If you didn’t know, Kanye had a break into the fashion world in 2019 with his collab with Louis Vuitton. Then in 2010, his Yeezy Air sneakers were released, but it was short-lived. Kanye had cut off all business deals with Nike and switched over to Addidas.
His reason being that he was not allowed full artistic expression. However, this slight mishap would lead him to a great path of success with Addidas. The brand offered a multi-million deal with full creativity, and that’s essentially how the Yeezy line was born!
Yeezys have many different functions. Now, people can wear them as a fashion statement, athletic wear, and everyday shoes.
For example, if you’re looking for a neutral-toned shoe for an everyday look, the Adidas Yeezy Boost 700 is perfect for you. The Adidas Yeezy Foam Runner is also a great everyday shoe, but with an added oomph.
If you’re looking for an athletic sneaker, the Adidas Yeezy Quantums are a great basketball shoe.
Lastly, for a statement and fashion piece, the Adidas Yeezy 700 V3 is an excellent sneaker because of its unique design, color, and support. But whatever you choose, make sure you’re always comfortable and feel confident!
Here are some interesting facts about Yeezys that you may not know about!
For starters, Kanye essentially invented his sneaker line as a child! While in school, Kanye would often be in his world sketching and designing cool sneakers! His love for fashion and music was all true to his essence as an adult and child!
Kanye first sampled his shoe collection with Puma and Nike but ended choosing Addidas. As stated previously, the Nike and Kanye breakup began with artistic expression reduction. However, Kanye has never fully said why he turned down Puma.
Similarly, the ever-famous “checks over stripes” line originated from the very public breakup between Kanye and Nike. The Canadian-born rapper Drake was the one to coin the term and received some backlash from Kanye and Yeezys fans.
Stripes Over Checks
Now that you know more about Yeezys through this shoe guide, it’s time to cop a pair! But Yeezys are a hot commodity, so pick your favorite sneaker type and get to shopping!
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