With business firms going online, digital marketing and advertising online have become very important. Video marketing is an excellent way to boost your business. It helps you to share your services, which in return increases the demands of the product.
Visual demonstration is indeed way more effective than any other type of marketing. Moreover, it is likely to reach around 82% of the audience and grab their attention with colorful graphics, music, and add text to video online.
According to many business marketers, video marketing is said to be easy to reach people and comfortable to work on. With 90% of the people around the world using smartphones, it has become obvious to use visual marketing as the tool to expand your business.
The world is changing every day with new technology and gadgets. Digital technology not only gives you a good number of audiences but is definitely cost-effective.
Presenting your company via videos help the consumers have direct contact with your services. The online service of making professional marketing videos is cost-effective and saves you a lot of time.
No one wants to print their services on a piece of paper and share it among different houses. It not only provides flexibility but also adds value to the online customers.
Statistics for Online Video Marketing
Did you know that around 80% of the internet audience is calculated via video marketing?
Video rating helps to boost just by its ratings.
Visual content helps to manipulate the consumers. Around 90% of the product videos change the decision of the viewer and compels them to buy the product.
People tend to spend around seven to eight hours on online platforms.
Did you know that large business companies vote for video marketing for their services and products?
The online funny videos and music share 35% of marketing advertisement.
5 Reasons To Consider Video Marketing For Online Business
Video marketing is not only influencing people to buy products, but there are some good reasons why people choose visual presentation over anything. Here we have listed the top five reasons you should start video marketing to boost your online business.
1. Powerful Marketing Tool
Video marketing is in demand in the market. It is one of the best ways to advertise your products and helps to reach a large audience in a very short amount of time by getting more views online.
James McQuivey, a famous digital marketing expert, said that one minute of video marketing is equal to 1.8 million words. When you post a video on the landing page, 80% of the conversion rate automatically increases. Thus, paving the way for global brand awareness.
Today, YouTube is one of the largest areas of marketing strategies. Many online video influencers advertise various products and brands, which automatically reaches many buyers in the market. By sticking to a personalized and customer-targeted video marketing strategy, you will increase your engagement rates and lead conversions. It is not a secret anymore what video format content can help you achieve when managed properly. Check out this website for the best examples for different industries and what it requires to be done properly.
2. Best Way To Promote Your Products
Visual representation of any kind of product or service enables the audience to remember the contents and even engage with the brand. The audio and music in the video play a vital role in the brain, helping them memorize your brand and its services.
We all know that a jingle works like magic when it has catchy lines with brand names and services. You never know, your company might get viral by posting such attractive videos.
People these days tend to share a lot of videos, which give you another opportunity to marketing and spreading the word. The lineup and connection of your brand with the video are important to make it memorable among customers. For example, if you are trying to reach newborn parents, showing videos of cute newborns will entice them more.
Make sure to add a logo to your marketing video to recognize your brand just by seeing the video. It is way more effective than blogs or content.
3. Boost Your Search Engine Optimization With A Great Marketing Video
According to research by Brighter Guide, it is observed that 70% of the traffic in a business site is reached after posting a marketing video online. Since it drives a lot of people, search engine optimization can drastically increase.
Therefore, besides blogs and content, don’t forget to post regular attractive videos to your site. The click-through rates might magically go up higher with regular videos on landing pages and home pages.
Lately, HubSpot conducted research where it is observed that around 38% of buyers reach sites after watching a branded video.
4. Watch The Videos From Any Medium
Did you know that around 77% of people use smartphones to buy products online? You cannot make a video and a site that you can open only through the desktop or only apple devices. If your site doesn’t work well on every device, it can not only turn down the traffic but automatically reduces SEO for your site.
You must make sure that your site is easily accessible through any device. Smartphone users can help your video reach millions of shares in minutes if the video is worth sharing.
5. Video Is Likely To Go Viral Than Any Other Blog Or Contents
People tend to share videos more than content or blogs because they can directly communicate with your customer and their needs, which is not possible through blogs.
92% of people share videos on social sites. Thus, reaching a lot of customers in a small period. Therefore videos are extremely powerful if used wisely.
Not all videos get a good share. You need to make the video appealing, which directly talks to your audience. Good music, great voice-over, and perfect content of products make it worth sharing. A bad voice-over or poor quality might turn down the customers. No matter what your company provides, a good video will bring up your sales.
A video is nothing but a story that compels customers to buy products. Sharing a good video will not only increase your brand value but also build a better connection between you and your customers. Video marketing creates an emotional attachment with your audience that makes it the best tool for promoting your business. Make a video and share it on social media platforms to see the change.