For many commuters, carrying a water bottle is essential, and yet its archetypal design doesn’t exactly fit well with the shapes within your bag. Behold, the Memobottle! Its design mimicks the rectangular form of a notebook, so it slides neatly in between your laptop, textbook, tablet, etc., thus making the most of the interior space without compromising functionality.
Memobottle does not only forcing us to rethink our understanding of how a waterbottle should be shaped, this ingenious dishwasher-safe, BPA-free Tritan-constructed invention also encourages us to reduce the consumption of single-use plastic bottles. According to their campaign:
Single use bottle consumption has gone bananas in recent years, with 1,500 plastic bottles being used and discarded every SECOND in the US. This has a damaging effect on both the environment, and our hip pockets. Bottled water is about 1,400 times more expensive than tap water and often less regulated. In response to this, many have turned to the more environmentally friendly alternative – reusable bottles. It’s a common belief that plastic is The Devil, however, due to the monstrous embodied energy in Aluminium and Stainless Steel products (considering raw material to product) reusable plastic bottles are actually 80% more environmentally friendly than their counterparts.
The memobottle is not just another reusable bottle, it is the balance between environmental responsibility and improved life convenience. Definitely a new level of sleek and efficiency.